The new next-gen TV standard, ATSC 3.0, has promised more digital media-like interactive engagement and mobile TV access for consumers, including more localized programming … Read the whole story
The deal is for audience targeting with TV segments, allowing marketers to reach specific groups and to target consumers who have already viewed a … Read the whole story
Triton Digital, a leading developer of digital audio technology, including ad serving and seminal programmatic media-buying offerings for the radio industry, is being acquired … Read the whole story
Looking at just the U.S., subscribers were 1 million higher than in the second quarter -- now at 57 million. Read the whole story
Hulu could save money by cutting costs associated with offering live-streaming video in favor of more cost-effective on-demand streaming. Read the whole story
Trump has "intentionally hung a sword of Damocles over the heads of countless writers, journalists, and media entities," PEN America alleges in a new … Read the whole story
Almost 80% of "cable-keepers," as Adobe and Telaria call them, use a streaming video service. Nearly 25% of their time is spent watching streaming … Read the whole story
In yet another sign of industry trade consolidation, the Advertising Research Foundation has acquired the Coalition for Innovative Media Measurement, which will remain a … Read the whole story
Omnicom CEO John Wren told investors and analysts today on an earnings call that its media agency Hearts & Science is "in the process" … Read the whole story
I don't know whether Season Four of "Better Call Saul" will turn out to be the best show on television this year, but it … Read the whole story
MGM will create a short-form original series -- based on the movie "Mr. Mom" -- for Vudu, Walmart's ad-supported streaming service. It is expected … Read the whole story
Two different studies analyzed two sets of political ad data. The numbers show where, when and how monies are spent, and who they reach. Read the whole story