TVBlog
by Fern Siegel
Imagine your father is a Nobel Prize-winning in-vitro fertilization pioneer. On his deathbed, he confesses he used his sperm to potentially father hundreds of children! Blood pressure rising? Visions
of … Read the whole story
by Wayne Friedman
TV scores highest in ad recall, but adding social media to the marketing mix drives stronger results with purchase consideration -- a 29% increase. Read the whole story
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by Alex Weprin
Among those confirmed to host or co-host shows: prime-time hosts Laura Ingraham (who will co-host with regular guest Raymond Arroyo) and Sean Hannity. Greg … Read the whole story
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by Wayne Friedman
National TV advertising revenues are projected to be flat to slightly up in the fourth quarter -- somewhat of an improvement over previous periods. Read the whole story
by Alex Weprin
The deal marks an expansion of Cheddar's local news push, which includes business news segments that run on a few TEGNA stations, News12 stations … Read the whole story
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by Alex Weprin
The decision comes during a rebranding effort. In April, DramaFever said it wanted to become a slightly broader niche service: "the leading streaming service … Read the whole story
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by Laurie Sullivan
BIA Advisory Services' report suggests that businesses with 500 or more employees spend on average $4.48 million for advertising and $2.18 million on promotions. Read the whole story
by Gavin O'Malley
This year, mobile will account for $76.17 billion of domestic media ad spending -- easily more than the $69.87 billion going to TV, and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Pfizer's heavily advertised nerve pain drug Lyrica has a monthly list price of $669, per reports. AbbVie's Humira, a treatment for immune system disorders … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The Saturday 3pm slot is still protected. But OTT will end it one day soon. Read the whole story