This is branded entertainment with an anti-car slant -- so how is Toyota Theater supposed to help sell more Camrys and Priuses right now? Read the whole story
Nielsen Advanced Audience helps advertisers with their media buys -- providing more granular and targeted data. Read the whole story
Broadcast and cable TV networks posted a 11% fall in October to average a collective 21.5 million 18-49 prime-time viewers in the Nielsen C3 … Read the whole story
The antitrust lawsuit, brought by the Justice Department, alleged that the stations shared information about advertising. Six television broadcasters have agreed to settle. Read the whole story
The White House's use of a doctored clip to justify revoking a reporter's credentials shows the decision was made in bad faith, CNN argues … Read the whole story
As companies launch their own app-based video products, software vendors such as You.i develop those experiences in a user-friendly way. Read the whole story
The report found that video advertising revenue hit $7 billion in the first half of 2018, up 35% from the first half of 2017. Read the whole story
Video streaming questions continue. For consumers, it's how many streaming OTT products to own. For media businesses, it's how many OTT partners to have. Read the whole story
A record-setting quarter is afoot, but not for tv -- it's sliding 1.6% as online gate-crashes the festivities. Read the whole story