TVBlog
by Adam Buckman, Featured Columnist
Is comedy funnier in color? Traditionalists would likely answer no to that question. Read the whole story
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by Wayne Friedman
Linear TV has a 41.9% share of all worldwide advertising in 12 key markets -- the U.S., UK, Australia, Brazil, Canada, China, France, Germany, … Read the whole story
by Wayne Friedman
Channing Dungey, former president of ABC entertainment, has joined Netflix, intensifying the future battle in the OTT space between Walt Disney and the big … Read the whole story
by Wayne Friedman
Share of viewing on internet-connected devices was 16.5% for adults 18-49 during Nov. 2018, 11.9% in Nov. 2017 and 8.4% in Nov. 2016. Read the whole story
by Alex Weprin
Oculus Go owners will be able to download the Sling, ESPN and Fox apps in the Oculus app store this week. In addition, new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says audience-based guarantee buys could grab 10% to 15% of the market. Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
With a young, engaged audience, esports presents a new opportunity for advertisers and marketers looking for the next generation of sports fans, but the … Read the whole story
COMMENTARY
by Ben Paro
With sports broadcasting rights up for grabs in 2021, it's important for marketing and media strategists to stay informed on different avenues - so … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search engine marketing ranked No. 7 on the entire list, but first in terms of the top digital media that big local advertisers buy. … Read the whole story