TVBlog
This installment of "True Detective" involves the disappearance of two preteen siblings while they are out riding their bikes. Read the whole story
With three weeks to go, CBS says over 90% of its Super Bowl TV advertising inventory has sold, with 30-second commercial prices averaging $5.2 … Read the whole story
Re-signing Nexstar includes digital media data and a new Comscore cross-platform service. Nexstar is the first TV station group to sign on for the … Read the whole story
Freedive will include a selection of acquired movies and TV shows, with the launch lineup including TV shows like "Fringe" and "Heroes" and movies … Read the whole story
The in-house attribution product will track consumers from when they view an ad through purchasing, sign up and other factors. The solution is being … Read the whole story
CMO Kelly Campbell said the company has launched an internal "Culture Lab." Hulu is betting that maintaining a presence in popular culture will keep … Read the whole story
The ubiquitous catchphrase is conspicuously absent from the brand's two latest medieval court-themed TV ads, which promote a transparency initiative. Read the whole story
TV doesn't want to make the same mistake with advanced advertising that digital media platforms have -- over-targeting. It's more of an operational than … Read the whole story
Twitter's goal is to help publishers strategize to produce the most popular and effective content, based on what's resonating with their fan base. Two … Read the whole story
In the story ”NBCU Reduces More Ad Time By End Of 2019” (Television Daily News, January 9), NBCU’s CFlight guarantees come from Nielsen’s TV … Read the whole story
Heineken is positioning 0.0 as complementary to, not a replacement for, regular Heineken. Read the whole story
- COMMENTARY
Trump is at a net approval rating of negative 12.7 percentage points, looking at like-to-like length of presidential days in office through 720 days. … Read the whole story
