TVBlog
Geico's campaign to identify the best of its many memorable commercials is a no-brainer -- it's the Cavemen. Read the whole story
The 5-year-old internet-based TV service has more than 12 million monthly active users -- with 7.5 million of them on connected TVs, including those … Read the whole story
Mediaocean's Spectra and Prisma platforms are used by major ad-buying agencies to purchase local tv advertising. Mediaocean says $150 billion in global media spending … Read the whole story
WarnerMedia will launch an incubator lab to foster emerging advanced technologies for its TV movie and digital media content. The NBA will be one … Read the whole story
Hulu's robust ad business is expanding, but the challenge is walking the line between delivering what advertisers want and the experience consumers expect from … Read the whole story
The hiring of Lockhart suggests the company plans to significantly scale up its original content for ESPN+, bolstering the value proposition and enticing subscribers … Read the whole story
NBCUniversal revenue grew 7.1% to $9.4 billion in Q4 due to gains at its broadcast TV businesses. For 2018 as a whole, NBCU revenues … Read the whole story
The deal will bring scale to Reelgood's product on TV screens while bringing Samba's machine learning and recommendation engine to new streaming services. Read the whole story
The racy long version with a "food porn" theme will presumably be tamed for the 30-second version to air in the game. Read the whole story
New TV/digital spots intro two new flavors, show young consumers fueling themselves with Diet Coke in realistic work situations. Read the whole story
The singer and actor will apparently join Lil Jon in creative with some kind of a diner theme, according to teaser. Read the whole story
A-Rod to help the brand's smart-aleck mascot show that Planters "has your back" when it comes to salty snacks "and life," says Kraft Heinz. Read the whole story
Pluto TV will operate as an independent subsidiary of Viacom once the deal closes, with cofounder-CEO Tom Ryan continuing to serve in that role. … Read the whole story
Steve Swartz, Hearst CEO, expects magazines and newspapers to return to profit growth in 2019. Read the whole story
- COMMENTARY
Roku gets more ad-related business revenues than from its set-top-box devices. Estimates from eMarketer show Roku will get to $433 million in ad revenues … Read the whole story
