TVBlog
by Adam Buckman, Featured Columnist
CBS will launch a grandiose global talent show following the most grandiose TV broadcast of the year -- the Super Bowl. Read the whole story
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by Wayne Friedman
Some 24 brands with 60 pieces of creative have aired on TV through January 27, totaling $2.9 million in TV spend. TV ad data … Read the whole story
by Wayne Friedman
Pay TV service cord-cutting will nearly double in broadband-only homes in the U.S. over the next five years, according to S&P Global Market Intelligence's … Read the whole story
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by Alex Weprin
EDO uses its software to analyze every advertising spot on television, from traditional commercials to custom integrations and sponsorships. Read the whole story
by Gavin O'Malley
Netflix leads the field in terms of films "certified fresh" by Rotten Tomatoes -- a rating reserved for movies reviewed by at least 40 … Read the whole story
by P.J. Bednarski
8K is the latest in TV technology, but there's one problem: the technology always gets there ahead of the content. Read the whole story
by Karlene Lukovitz
Steve Carell, Lil Jon and Cardi B take Coke head-on by declaring, in response to a perennial in-restaurant question: "Pepsi Is More Than OK." Read the whole story
by Karlene Lukovitz
The trendy sensory phenomenon lets the "Big Little Lies" actress induce tingles by pouring the organic beer from a bottle. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A recent study from Magna, the media intelligence/investment unit within IPG Mediabrands and IPG Media Lab, says 71% of those surveyed believe "short-form" video … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Streaming video services' value is being rejiggered, built around research that suggests consumers have limited desire for more than a few offerings, and a … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Several months ago, I saw an interesting story on MSNBC. A new study had found that since 1994 the percentage of Democrats and Republicans … Read the whole story