TVBlog
by Adam Buckman, Featured Columnist
Another Super Bowl is upon us, and with it comes a national holiday that feels quintessentially American. Read the whole story
by Wayne Friedman
Some 36 brands have released 108 pieces of Super Bowl ad creative that totaled 110 million online views -- with over 60.4 million of … Read the whole story
by Alex Weprin
CBS has the TV rights to this year's game and will make it free to stream on its websites, connected TV and mobile apps. … Read the whole story
by Joe Mandese
Based on a preliminary analysis of Super Bowl LIII ads previewed to date, M&M's "Bad Passengers" spot featuring Christina Applegate has been the most … Read the whole story
by Karlene Lukovitz
The now-released 30-second TV ad is barely less risque than the 'uncensored' 60-second, digital-only version. Read the whole story
by Alex Weprin
Criterion Collection was one of the largest suppliers to FilmStruck, but when its owner, WarnerMedia, shut the service down to consolidate its streaming services, … Read the whole story
by Joe Mandese
The Super Bowl may be America's biggest media buy, but it's also one of its biggest retail buys. According to a Statista analysis of … Read the whole story
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by Wayne Friedman
Video retargeting a digital media campaign can be a big waste of time and ad impressions, according to a new survey. It is a … Read the whole story
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by Wayne Friedman
A new study found 50% of consumers surveyed would eliminate a provider if the service was overwhelming -- too much content, for example -- … Read the whole story
by Sara Guaglione
Yahoo Sports will have a pop-up truck installation called the "Fan Cave" making stops at popular locations around Atlanta, where fans can play trivia … Read the whole story
by Laurie Sullivan
One of the highlights for ad growth mentioned in Amazon's earnings call Thursday is FreeDive, an ad-supported free streaming video channel available in the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I hope you have low expectations for the ads, because they will surely be met. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Shari Redstone, vice chair of CBS-president of National Amusements, is said to want to pursue other companies, including Sony Pictures Entertainment and/or MGM. Read the whole story