In-game ad revenue sank 5% from $408 million a year ago to $382 million, according to a preliminary estimate from Kantar Media. Brand advertising … Read the whole story

No fewer than seven subscription streaming video services -- often in prime spots -- advertised during the big game, all hoping to score with … Read the whole story

In one of the most boring Super Bowl games in recent memory, marketers played it safe and avoided politics, controversy or surprises. Read the whole story

QSR featured real clip of pop-art icon eating a Whopper. In an odd coincidence, Coke's SB ad was also inspired by Warhol. Read the whole story

The brand used its two 1-minute ads to troll competitors for using corn syrup, and promote spring premiere of "Game of Thrones." Read the whole story

Hennessy, Jack Daniel's and upstart Tennessee whiskey Uncle Reacher are reaching Big Game fans via regional and pre- and post-game media buys. Read the whole story

The company's marketing spend is actually accelerating at a faster pace than its content spend. The company spent $8.9 billion on content in 2017, … Read the whole story

The 25-year-old global company will restructure with a focus on five business priorities going forward, rather than the current structure of a siloed workforce … Read the whole story

The New York Times has expanded its "Overlooked" obituary column ahead of Black History Month. FIgures such as composer Scott Joplin, fashion designer Zelda … Read the whole story

I miss the days when I could just watch the Super Bowl, react to the ads and discuss them the next day around the … Read the whole story