TVBlog
by Adam Buckman, Featured Columnist
The face and voice of a sad little boy has no place in a joyous, fun environment such as the Super Bowl. Read the whole story
by Wayne Friedman
Nielsen says traditional TV viewing came in at 98.2 million viewers -- the lowest Super Bowl viewing number for a traditional linear TV network … Read the whole story
by Alex Weprin
CBS says the streamed version drew an average minute audience of 2.6 million viewers, up 31% from last year's Super Bowl. Read the whole story
by Melynda Fuller
This year marked the first time the NFL has taken the top spot in the Ad Meter rankings. The Amazon Alexa spot came in … Read the whole story
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by Alex Weprin
A number of Roku users found that their feed of the game cut off near the end... which just happened to be the most … Read the whole story
by Wayne Friedman
Total company ad sales were down 6% to $1.2 billion, but were bolstered by continued gains in affiliate fees -- up 2.6% overall to … Read the whole story
by Laurie Sullivan
First-time Super Bowl advertiser Olay took the top spot in Merkle's Digital Bowl Report, which evaluates Super Bowl advertisers' marketing efforts. Read the whole story
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by Laurie Sullivan
Search and franchise marketing agency Location3 has expanded its partnership with Self Esteem Brands to become agency of record. The health and fitness company … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
T-Mobile ran the ads to heavily influence various federal government departments and commissions it needs to approve the $26 billion T-Mobile/Sprint merger. Read the whole story
COMMENTARY
by John Trahar, Op-Ed Contributor
This year's ads mostly failed to inspire because they did not introduce or extend ideas connecting them to audiences every day. Bud Light did. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to some measures, the Super Bowl viewing has been flat, or slightly down, in recent years, leaving out streaming for the moment. One … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Rumors of such a tie-up were given new life this week after a JPMorgan research note suggested such a deal is "the best strategic … Read the whole story