TVBlog
by Adam Buckman, Featured Columnist
The documentary by filmmaker Morgan Neville was a box office hit when it was released to theaters last year. Read the whole story
by Wayne Friedman
The guarantee was based on U.S. box-office results, where the movie earned $20.4 million in its opening weekend, and $76.1 million to date. Read the whole story
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by Alex Weprin
One surprising new entrant is Walmart-owned streaming video company Vudu, which has been ramping up its content offerings in a bid to directly take … Read the whole story
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by Wayne Friedman
Caesars Palace Las Vegas will soon be home to a Turner Sports' "Bleacher Report" branded studio, originating from inside its legendary sportsbook. Read the whole story
by Alex Weprin
T-Mobile wants to help its customers discover new streaming services, and help streaming services acquire new customers. The company will not be launching a … Read the whole story
by Alex Weprin
The ad-sponsored company has a deal with the Dallas Mavericks to be the NBA franchise's exclusive creative and distribution partner in the U.S. It … Read the whole story
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by Wendy Davis
Wireless carriers "failed to answer many of our questions, leaving us even more concerned," three Senate Democrats tell the FCC. Read the whole story
by Tanya Gazdik
The 60-second ad, "Sanctuary," shows the tennis icon and new mom relaxing in the vehicle's comfortable cabin during a rainstorm. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
CIMM's cross-platform measurement summit Thursday reminds the industry that some of the issues are leading edge, while some are, quite frankly, old chestnuts. However, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nielsen and other third-party measurement companies have had a tough time accounting for all digital TV messaging -- when it comes to installing software … Read the whole story
COMMENTARY
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U.K. trade group for consumer magazines Magnetic is touting research showing magazine readers are more engaged with content than users of social media and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers are willing to pay a lot for consumers' attention during the biggest TV event of the year, but what about ad recall? Game-time … Read the whole story
COMMENTARY
by Steve Olenski
Yellow Tail Wine's latest ad features two entirely fan-produced video segments. Read the whole story