TVBlog
by Adam Buckman, Featured Columnist
Each season seems to bring new drama shows about swashbuckling FBI and CIA agents working 24/7 to foil various plots. Read the whole story
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by Wayne Friedman
Early morning stock market trading of The Trade Desk was up a massive 32% to $198.10. Roku was up a strong 21% to $62.38. Read the whole story
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by Wayne Friedman
Top traditional U.S. pay TV services lost 3% -- 2,568,100 TV subscribers -- in 2018. Dish Network and DirecTV were the biggest losers. Read the whole story
by P.J. Bednarski
The six new spots emphasize how the wireless network giant's technology touches real lives. Read the whole story
by Laurie Sullivan
Marvel Studios' first female-led superhero, Captain Marvel, emerged Monday to save the universe -- and perhaps also Wix's 147 million users worldwide. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, advises three things: 1. Utlize data to validate decisions; 2. Apply learning to … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
"If someone's watching my commercial on an OTT device and making a purchase in that moment, that's the win-win. One [of our] brands is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Maybe there is an opportunity here for Nike. Look for it to improve quality. Nike will no doubt tell us about it in an … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Chris Guenther, global head of programmatic for News Corp, shares his thoughts on some of the benefits, challenges and flaws of programmatic technology. Read the whole story