TVBlog
The Oscars were so boring that it was possible to wonder why on Earth we watch this thing every year. Read the whole story
Nielsen preliminary ratings for the Oscars showed 10% more viewers, to 29.6 million. Among the desirable 18-49 viewer demographic, it posted a 7.7 rating, … Read the whole story
Discovery's pro forma U.S. advertising results grew 3% to $1.05 billion, with distribution revenue up 1% to $644 million. International revenue grew 17% to … Read the whole story
Avocados from Mexico ran a tv and search campaign for Super Bowl 2019. In the moments the ad ran, the campaign increased site traffic … Read the whole story
COMMENTARY"We're making the foundation about audience and then putting in traditional media on top of that to build reach. With linear, clients are used … Read the whole story
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In Roku's latest letter to shareholders released last week, executives outlined four key areas of investment for the company -- all related to advertising … Read the whole story
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Magna Global's Julie Anson said Magna looks at TV as a holistic universe, finding audiences across it. "There comes a point of diminishing return," … Read the whole story
COMMENTARY"The good news is there's technology and data finally coming to market to put the pieces back together," Jonathan Steuer, OMG chief research officer, … Read the whole story
COMMENTARYAdding in all current U.S. pay TV businesses -- traditional and virtual growth -- the numbers are slowing down. There was a 1% decline … Read the whole story
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UK buzz didn't get behind Olivia Colman as much as Lady Gaga on a quieter Oscars night than last year. Read the whole story
