TVBlog
by Adam Buckman, Featured Columnist
Despite Perry's best efforts, the majority of obits emphasized his connection to "90210." Read the whole story
by Wayne Friedman
Looking to cut even more TV commercial time, NBCUniversal will expand its Prime Pod to the network group's entire roster of TV networks, beyond … Read the whole story
by Alex Weprin
When it comes to video advertising, TV is still king, but digital video is growing fast. According to Nielsen, digital video advertising is driving … Read the whole story
by Alex Weprin
Tremor Video is adding new capabilities to its CTV offerings that incorporate exclusive data partnerships with companies such as Dstillery and Alphonso. Read the whole story
by Larissa Faw
Auto brands are behind the market as a whole in embracing internet advertising -- spending 22.9% online in 2018 compared to global average of … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Netflix is ending its five-year partnership with Disney-owned Marvel, which includes canceling all five of its original scripted series based on the characters, Iron … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
The success of Hulu and YouTube TV shows the power of marketing and consumer experience. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
AT&T plans to get much more out of HBO -- in particular -- when it comes to developing its new WarnerMedia OTT service. Critics … Read the whole story