TVBlog
by Adam Buckman, Featured Columnist
What do the makers of TV commercials featuring "real people, not actors" think actors are? Robots? Automatons? Extraterrestrials? Read the whole story
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by Alex Weprin
While OTT platforms have many built-in advantages compared to more open digital platforms, scammers and fraudsters are still targeting the space, with its rich … Read the whole story
by Joe Mandese
The Democratic National Committee has decided to exclude Fox News Channel from televising any of its candidates' debates during 2019-2020 following an explosive story … Read the whole story
by Wayne Friedman
Of the 39 million U.S adults who switched all home media and communications services last year, packages containing TV were the largest category in … Read the whole story
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by Laurie Sullivan
Research released Wednesday shows automotive industry marketers remain one of the biggest spenders in TV advertising, but the amount this industry segment spends in … Read the whole story
by Joe Mandese
In a development that likely correlates to greater interest in OTT streaming as well as subscription video-on-demand services, the percentage of American households planning … Read the whole story
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by Ray Schultz
Veteran marketing executive Michael Gray created electronic press kits for films such as "Moonstruck" and worked on TV shows like "The Flintstones." Read the whole story
COMMENTARY
by Joe Mandese
When he gave a keynote at CPAC last weekend, it was the first time a President said "bullshit" during a nationally televised address. Why … Read the whole story
COMMENTARY
by Lux Narayan, Columnist
For one, TV ads provide reassurance that a brand is legitimate; they also enable you to tell a cohesive story. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CBS' "Late Show with Stephen Colbert" finally achieved a big viewing victory for the late-night variety show. It topped NBC's "Tonight Show with Jimmy … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Ulli Haslacher, founder and president of Pour Moi Skincare, spoke glowingly about her very successful venture with Canada's Shopping Channel. Read the whole story