TVBlog
by Adam Buckman, Featured Columnist
We live in interesting TV times when a hit show's audience amounts to 17.4 million viewers, and this number is considered a blockbuster. Read the whole story
by Wayne Friedman
TV ad revenue for the entire event on CBS and ESPN is estimated to have risen 40% over the year before, with $34.1 million, … Read the whole story
by Wayne Friedman
Pushing back concerns over growing competition, Netflix said its original shows rank higher than the licensed content it buys from Walt Disney, NBCUniversal and … Read the whole story
by Alex Weprin
The change follows the retirement of Netflix CMO Kelly Bennett, who had led Netflix's marketing team for seven years. Read the whole story
by Alex Weprin
Any company seeking to launch a streaming video service in the next year or so needs to be heavily focused on what consumers want … Read the whole story
by Tony Jarvis
JERSEY CITY, NJ -- The second day of the Advertising Research Foundation's Audience X Science Conference began with the empirically based "Rules of Marketing … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some feel the Supreme Court -- in theory -- could be moving to a broader view, choosing not to "exclude such vulgar material from … Read the whole story
COMMENTARY
by Adriana Waterston, Op-Ed Contributor
Innovative advertisers are increasingly willing to experiment with new approaches to engage Hispanic consumers in Spanish and English media environments. Read the whole story
COMMENTARY
by Steve Olenski
For martech company ADP, AI was used to create a version of the company's new logo, TV ad, video used in OOH. Read the whole story