TVBlog
by Adam Buckman, Featured Columnist
One could describe this action-packed piece of television as intense, but the carnage was also relentless and numbing. Read the whole story
by Alex Weprin
Following up on its "pause" advertising option, Hulu's new advertising experience will target users who binge-watch programming, tailoring advertising to viewer experience. Read the whole story
by Alex Weprin
The 13-game package will stream on the MLB channel on YouTube platforms globally. The games will include pre- and post-game shows, and will be … Read the whole story
by Wayne Friedman
CFlight is an ad metric encompassing all live, on-demand and time-shifted commercial impressions on every viewing platform for the entire length of a marketer's … Read the whole story
by Wayne Friedman
Altice intends to expand Cheddar's advertiser offerings, using its advanced Altice One and a4 advertising platform. Read the whole story
by Wayne Friedman
AMC's U.S. advertising was down 6% to $239 million, with distribution 7.4% lower to $377 million. Read the whole story
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by Wayne Friedman
Revenues were 5.1% higher to $11.2 billion, thanks to continued gains in its broadband/internet business. Total broadband users grew 5.1%. Read the whole story
by Sara Guaglione
Conde Nast is calling its video content "the new prime time. We are the new Thursday night, and we are always on," CRO Pamela … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some 40% of antenna owners are 18-34 (versus 31% of total TV content viewers) and 59% are males, versus 49% of total TV content … Read the whole story