Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's new opportunity." The company is positioned to support ad targeting and measurement, … Read the whole story

In terms of allocating their ad budgets, ad execs are much more bullish on spending in this year's NewFronts than the conventional TV upfronts, … Read the whole story

While nearly 70% of U.S. TV homes have a smart TV, around 14% haven't connected those TV sets to their broadband connections. Read the whole story

Nexstar Media Group posted lower Q1 revenues, in comparison to the year-ago period, when its NBC affiliates aired the Winter Olympics. Read the whole story

Sinclair's Q1 media expenses grew from $435.4 million to $479 million. Read the whole story

Innovid has named Jessica Hogue GM of measurement and analytics for the company. Hogue had most recently been a senior vice president on Nielsen's … Read the whole story