TVBlog
by Adam Buckman, Featured Columnist
It seems so quaint, doesn't it? TV networks, in this day and age, announcing their fall schedules according to such antiquated notions as the day and time. Read the whole story
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by Wayne Friedman
Questions remain, especially concerning upfront price inflation, messaging effectiveness, lower audiences and realistic commercial reduction of network schedules. Read the whole story
by Alex Weprin
Calling it the "largest initiative in our company's history," NBCU ad sales chief Linda Yaccarino painted the company's upcoming streaming service as the only … Read the whole story
by Wayne Friedman
The deal, which gives Disney full control of Hulu and three big digital video platforms, comes on the same day as Disney's upfront programming … Read the whole story
by Alex Weprin
The new video ad marketplace will be called "Community" and be cross-platform, encompassing OTT, CTV, digital, and mobile. Read the whole story
by Wayne Friedman
Fox sees "WWE Smackdown Live" as a marketing tool, especially when it comes to co-family viewing. Read the whole story
by Wayne Friedman
The deal includes building a ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along … Read the whole story
by Melynda Fuller
Following the acquisition, the magazine's multiplatform content will be distributed globally on GolfTV and give Discovery's global golf media business a dominating presence in … Read the whole story
by Larissa Faw
The assignment is shifting to Disney incumbent OMD, which has a custom unit dedicated to serving the entertainment giant. While the news undeniably hurts … Read the whole story
by Karlene Lukovitz
The ad features a song from the Latin music star's new album. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox will get half of its revenue from advertising and half from affiliate relations, or fees for programming. Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Once limited to traditional broadcast news windows, or cable news channels, news has finally broken through on streaming platforms, with a number of legacy … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Thanks to a flurry of expensive ad buys, old-school TV viewers haven't been able to escape the D2C onslaught led by brands like Peloton, … Read the whole story
COMMENTARY
by Nicholas Wootten, Op-Ed Contributor
Outdoor ads have a steadfast, evergreen quality that appeals to most younger consumers and cannot be overlooked by skipping, fast-forwarding or paying more to … Read the whole story