TVBlog
by Adam Buckman, Featured Columnist
"The Big Bang Theory" ended its run with two back-to-back episodes that were long on sentiment -- and the show's trademark comedy. Read the whole story
by Alex Weprin
Outside the upfront locations across NYC, a Carnegie Deli-themed food truck -- emblazoned with imagery from the show -- handed out complimentary pastrami sandwiches. Read the whole story
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by Wayne Friedman
Amazon Fire TV, the set-top-box streaming platform, says it has 34 million users -- making it the leading OTT platform. Read the whole story
by Sara Guaglione
Conde Nast is targeting Upfront locations in New York, playing marketing videos on 80 digital screens around the city. Read the whole story
by Alex Weprin
Disney will benefit from the direct customer relationship, as well as synergies with existing businesses. Disney will also bundle Disney+, Hulu and ESPN+ together, … Read the whole story
by Karlene Lukovitz
The 82-minute video shows ASMRtists experiencing "Reese Ritual," will be promoted in a "Handmaid's Tale" takeover and will stream on Crave. Read the whole story
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by Steve McClellan
Last year, WPP said it was selling a majority stake in its research arm as part of an ongoing streamlining process. A deal is … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The TV industry abounds with research of how ads can and do work differently for different campaign objectives depending on their length. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
"Game of Thrones" got a fivefold increase in social interaction after its ads ran, proving that second-screening is very real. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With Fox News Channel, media analysts say they know what they are getting. Until they don't. Read the whole story