The biggest growth will come from subscription video-on-demand, which will see a 12.3% annual growth rate from $10 billion in 2018 to $17.8 billion … Read the whole story

In the latest integration of disparate media planning and buying databases, Nielsen has announced it is integrating Scarborough's consumer lifestyle and product purchase data … Read the whole story

In another symbolic tipping point for the digital media economy, Americans' time spent with mobile devices has surpassed the time they spend on tv … Read the whole story

Digital and traditional media stocks mostly followed the broader stock market's strong hikes Tuesday, which witnessed the Dow Jones Industrials scoring its second-biggest move … Read the whole story

WPP marketing research unit Kantar has restructured its marketing organization, naming Nathalie Burdet CMO. Burdet, who most recently served as CMO of Kantar's Insights … Read the whole story