TVBlog
The Tony Awards air live on CBS from Radio City Music Hall Sunday night with host James Corden. Read the whole story
Media execs estimate the CW's upfront dollar volume rose to $580 to $650 million, including its linear TV network and multi-digital platforms. With strong … Read the whole story
Viacom says that closely monitoring granular social media data helps it adjust the content of its online branded entertainment TV series for its AwesomenessTV … Read the whole story
Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers ParticipatingIntegral Ad Science this week announced the launch of a new service focused on fraudulent connected TV advertising. The service, developed in a beta … Read the whole story
Millennials play more video games than other consumer groups and watch a lot of "game video content." Research shows 70% of millennials play on … Read the whole story
OMG is merging Resolution with its sibling Pathway direct marketing unit to form a new and bigger operation that will offer a soup-to-nuts menu … Read the whole story
TV spots comedically harness the emotional surge of having a full tank of high-quality fuel, leaving onlookers wondering, "What got into you?" Read the whole story
On Thursday, Google announced plans to launch its Stadia streaming cloud-based game console in November, backed by top publishers such as Ubisoft, Bethesda, Electronic … Read the whole story
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"TV measurement has gotten a lot more sophisticated, moving from reach/frequency to performance-based metrics," according to Smeaton Read the whole story
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Concerns about media tech companies with monopolistic tendencies are now reaching a boiling point, as Congressional inquiries heat up. Read the whole story
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Despite mobile screens growing into the size of small dogs, viewing anything important on them is still hard -- especially if you need to … Read the whole story
