"City On a Hill" and other movies and TV shows depict a Boston that makes Detroit seem like ancient Athens. Read the whole story
Samsung's Smart TV homes will add a new data set to measure viewability for OTT ad inventory. Read the whole story
MadHive's ad platform allows broadcast networks to sell linear advertising alongside OTT inventory and provides brands with planning and optimizing tools. Read the whole story
The global advertising marketplace will expand 4.4% in 2020, according to a consensus of two leading ad agency forecasts. But the outlook for 2019 … Read the whole story
GroupM is the second holding company this week to issue a cut in its growth forecast for 2019, following Dentsu Aegis. Read the whole story
Special Whopper's available in just 11 restaurants across 10 markets, but buzz will also help promote a BK/Coke instant-win promo. Read the whole story
While strong women characters abound on ad-supported TV, many of them are defined by their central relationships with male characters. Netflix's "Jessica Jones" has … Read the whole story
Hudson MX, the new local TV automated-buying platform, says $2 billion went through its system Buyer Assist, in the first months of 2019. Read the whole story
Jesse Angelo, the former chairman-CEO of the 'New York Post,' will oversee news, TV and digital at Vice. Read the whole story
The average U.S. adult will spend 3 hours and 43 minutes per day on a mobile gadget this year, slightly more than the 3 … Read the whole story