TVBlog
by Adam Buckman, Featured Columnist
This new prime-time summer series is exactly what it purports to be -- a frothy soap about warring families set in a sexy Miami Beach hotel. Read the whole story
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by Wayne Friedman
Magna says nonlinear TV advertising sales on Hulu, full-episode players, and other digital areas will increase to $2.6 billion in 2019. This will represent … Read the whole story
by Wayne Friedman
The six-game series averaged 14.3 million viewers, down from 17.6 million last year. Overall, this year's event was the lowest-rated NBA Finals since 2007 … Read the whole story
by Joe Mandese
Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but … Read the whole story
COMMENTARY
by Howard Shimmel, Op-Ed Contributor
The industry desperately needs a mechanism to ensure the voice of the customer, especially advertisers, is clearly enunciated and guides the product strategy of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How does this affect traditional TV companies starting up premium video OTT services? Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Newsy has pivoted from desktop syndication to OTT, which has proven successful but difficult "and a dangerous place to go" without pay to play, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, … Read the whole story