TVBlog
by Adam Buckman, Featured Columnist
A basketball star and his wife star in back-to-back summer competition shows this week on ABC. Read the whole story
by Wayne Friedman
The group is forming because it says "addressability begins with the content distributors." Comcast Advertising is pushing its own content-distributors industry consortium group for … Read the whole story
by Joe Mandese
The ad industry believes the new standard will have the greatest positive effect on online and over-the-top video, and the most negative impact on … Read the whole story
by Karlene Lukovitz
IMDb Freedive changed to IMDb TV and its available titles now include Academy Award winners. Read the whole story
by Wayne Friedman
Looking to access more granular audience targeting, NCC Media -- the locally based cable TV advertising sales group -- has announced a partnership with … Read the whole story
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by Wayne Friedman
Reports say private-equity group Apollo Global Management is in talks with Dish to finance a bid for wireless assets. Read the whole story
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by Wendy Davis
"Far from promoting transparency and improved decision-making, therefore, the rule would instead force pharmaceutical companies to mislead tens of millions of Americans about the … Read the whole story
by Gavin O'Malley
NBC News, MSNBC, and Noticias Telemundo are supporting a selected group of emerging journalists and will broadcas their Instagram IGTV accounts to a larger … Read the whole story
COMMENTARY
by Joe Mandese
Why does Amazon need to bolt an ad server onto its tech stack? One reason might be video. While Amazon's Prime Video OTT service … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some 15% of advertisers are now including addressable TV regularly in their buys -- while 35% have tried it. To some, this indicates a … Read the whole story