It is reasonable to assume that "Reef Break" has been designed as a piece of summer TV escapism. Read the whole story
Gracenote claims the new data will go deeper, helping pay TV providers, OTT platforms and smart TV set manufacturers promote ever-growing TV and film … Read the whole story
Technical and financial hurdles and uncertainty about the use of AR tech in campaigns are some perceived challenges marketers face, according to data released … Read the whole story
The agency has been investigating YouTube about these issues since 2015, and a settlement may be coming, reports "The Washington Post." Read the whole story
WPP's plan to sell a majority stake of its Kantar research division is on course, the company said in an update provided to investors … Read the whole story
CANNES, FRANCE--There is an uprising bubbling from the French Riviera as media buyers say the industry has finally reached a tipping point in demands … Read the whole story
Seems Donald Trump is aiming for his version of photobombing. (Tweet-bombing?) Will they read them on-air? Real-time fact checkers could weigh in. Read the whole story