CBS saw 3% to 5% revenue gains for its prime-time programming, and inked mid-single-digit percentage volume improvements in other dayparts. In prime time overall, … Read the whole story
The total media value of the promotions was $71 million last year, versus $113.2 million estimated for 2019. Read the whole story
A year-and-a-half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad "renders," Google and … Read the whole story
The docu-special will be cross-promoted on Nat Geo's platforms, including a Facebook Live segment from Green Mountain Coffee Roasters Cafe in Vermont. Read the whole story
The move follows the success of last year's addition of Amazon Prime Video to X1. Read the whole story
The Supreme Court ruled on Monday that private company Manhattan Neighborhood Network, which operates a cable channel in New York, isn't bound by the … Read the whole story
- COMMENTARY
The ratings points in linear TV are down, but they are transforming other platforms. Read the whole story
