TVBlog
by Adam Buckman, Featured Columnist
A weekend newspaper story about obesity in America did not explore TV's role in promoting the consumption of unhealthy foods. Read the whole story
-
by Wayne Friedman
The partnership gives TV buyers cross-platform access to more than 600 publishers offering video inventory through SpotX across all screens and streams. Read the whole story
by Sarah Mahoney
Various brands are hoping their merchandise survives the journey through the Upside Down. Read the whole story
by Joe Mandese
Advertisers and media buyers are using multiple, disparate sets of data to target audiences and buy digital media, but struggle to harmonize them and … Read the whole story
by P.J. Bednarski
The campaign asks users to share their homemade videos wearing clothes from Uniqlo's UT t-shirt collection that play off pop culture figures and some … Read the whole story
COMMENTARY
by Karlene Lukovitz
Equally critical, the open-access consumer data feeding both AVOD and SVOD models may not be such a given going forward. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For all the discussions about how media dollars have moved back to TV, the upfront really hasn't seen much growth. Read the whole story