This new "Veronica Mars" emerges as one of the worst shows this year. Only long-time fans will stay with it after sampling it. Read the whole story
NBC will be making some unusual sales presentations for the Olympics, pitching Japanese-based marketers who don't usually advertise in the U.S. Read the whole story
AT&T says its advanced advertising unit Xandr has seen rising revenues -- up 24% to $485 million. Read the whole story
King's Hawaiian is appointing Haymaker as the brand's creative and strategic agency of record following a competitive review. The Los Angeles-based shop will handle … Read the whole story
Should different theatrical movies have different price points? A few theatrical film executives believe so. Maybe the same should be true for TV shows. Read the whole story
You pay for the privilege of accessing thousands of television shows, but how many are really on your viewing radar? Read the whole story