Those looking for lives that are reasonably stress free would be well advised to steer clear of the motorcycle gang life. Read the whole story
NBC is posting a Nielsen 1.4 rating/7 share for the key 18-49 TV viewership category that many advertisers still desire. CBS sits in second … Read the whole story
Digital advertising has become a growing part of auto companies' media plans, yet linear TV remains their largest spend category, says Entertainment Data Oracle. Read the whole story
Total TV advertising is projected to reach $76.1 billion in 2019, down from $79.3 billion a year ago. In 2020, TV advertising is projected … Read the whole story
As usual, the parties apologized to affected subscribers, but did not release terms. Read the whole story
It's the first original content from the Walmart-owned ad-supported streamer, which is wooing advertisers with large-scale, transaction-based targeting and shoppable ad formats. Read the whole story
I've been analyzing television programming for roughly 30 years, and have seen many good pilots flop as regular series, but also more than a … Read the whole story
TV attribution is expected in automotive at the national advertising level, and poised for growth at the local level, say TV marketing and supplier … Read the whole story
Trump has said: "Fox is no longer working for us." Brit Hume, Fox News senior political analyst, tweeted: "Fox News isn't supposed to work … Read the whole story
Digital is killing print, and with so much rich data available, it is surprising that channels are only just beginning to grasp addressable tv. Read the whole story