It is coincidental that two of the most noticeable shows on TV just now required that their casts from long ago be reassembled. Read the whole story
Looking to improve TV/movie owners' content tracking abilities and resolve consumers' search/discovery program issues, Nielsen's Gracenote has started a new ID system. Read the whole story
The addition of out-of-home viewers to national ratings is good news for sports and news networks in particular, which can see total audience lifts … Read the whole story
Comscore has teamed with Adobe Audience Manager, Google Display & Video 360, and Oracle Data Cloud Read the whole story
It's no secret that linear TV viewing has been declining as American consumers -- especially younger ones -- shift to digital alternatives, but a … Read the whole story
AT&T is focusing on steady cash flow and low retransmission fee cost increases, but the company could take a hit with a loss of … Read the whole story
Five of the top eight back-to-school brands reduced ad spending by nearly 20%, year-over-year, according to MediaRadar. But Best Buy, Amazon and JCPenney spent … Read the whole story
If consumers buy an Apple device -- iPhone, MacBook Air or iMac -- they will receive the Apple TV+ service free for a year. Read the whole story