TVBlog
by Adam Buckman, Featured Columnist
The stakes are so low in the new CBS comedy called "The Unicorn" that you might even conclude they are nonexistent. Read the whole story
by Wayne Friedman
The NFL season's first two weeks are estimated to have pulled in $475.9 million in national/regional ad revenue across all NFL national TV channels, … Read the whole story
by Karlene Lukovitz
Disney's bundle was followed by HBO Max at 11% and NBCU's Peacock at 10%. Results may also point to new services expanding the SVOD … Read the whole story
by Karlene Lukovitz
The plan calls for expanding solution to all of OTT "soon," the partners say. Read the whole story
by Wayne Friedman
A new study says regular TV sports viewers aren't likely to be "cord cutters" and tend to be "sticky" with traditional pay TV platforms … Read the whole story
by Laurie Sullivan
YouTube on Monday at Advertising Week New York plans to announce Video reach campaigns, which marketers may find much easier to use and optimize. Read the whole story
by Laurie Sullivan
A new form of auto-redirect malvertising hidden in the code of programmatically served video VPAID ads through the global media platform Teads has been … Read the whole story
COMMENTARY
by Joe Mandese
The migration of viewers from linear TV to online video has some obvious advertising casualties, but there also is one less-than-obvious beneficiary: digital out-of-home … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A Fox voting poll shows a number of Democratic presidential contenders beating Donald Trump. And not all Fox News on-air journalists and anchors have … Read the whole story