TVBlog
by Adam Buckman, Featured Columnist
"Batwoman" is another in a long line of TV shows that depict a world that grows drearier with every new series that comes along. Read the whole story
by Wayne Friedman
The premiere week of TV's broadcast network season showed more double-digit percentage declines in traditional Nielsen measurement. Among the four broadcast networks, total average … Read the whole story
by Joe Mandese
By at least one representative measure -- share of video ads served by ad server Extreme Reach -- connected TV has achieved critical mass, … Read the whole story
by Fern Siegel
Telemundo is challenging Univision's supremacy in the 2018-2019 season. The Comcast-owned network says it is headed for first place in weekday prime-time among the … Read the whole story
by Karlene Lukovitz
FreeWheel reportedly asserted to a congressional task force that Google is using privacy issues as a pretext for impeding FreeWheel's ability to sell ads … Read the whole story
by Sara Guaglione
News outlets made up 12 of the 15 most politically polarizing brands, from the more than 3,700 brands that Morning Consult tracks daily. However, … Read the whole story
by Joe Mandese
While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Amid renewed conversations about adding out-of-home audience viewership into Nielsen's national TV ratings, I use this week's edition to make the case that adding … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The 4As hosted a panel that covered the joint efforts of leading industry entities to facilitate cross-platform measurement. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Satellite services face more competition -- from a host of new internet-delivered services. DirecTV and Dish have been struggling to keep up. Read the whole story