TVBlog
"Batwoman" is another in a long line of TV shows that depict a world that grows drearier with every new series that comes along. Read the whole story
The premiere week of TV's broadcast network season showed more double-digit percentage declines in traditional Nielsen measurement. Among the four broadcast networks, total average … Read the whole story
By at least one representative measure -- share of video ads served by ad server Extreme Reach -- connected TV has achieved critical mass, … Read the whole story
Telemundo is challenging Univision's supremacy in the 2018-2019 season. The Comcast-owned network says it is headed for first place in weekday prime-time among the … Read the whole story
FreeWheel reportedly asserted to a congressional task force that Google is using privacy issues as a pretext for impeding FreeWheel's ability to sell ads … Read the whole story
News outlets made up 12 of the 15 most politically polarizing brands, from the more than 3,700 brands that Morning Consult tracks daily. However, … Read the whole story
While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the … Read the whole story
COMMENTARYAmid renewed conversations about adding out-of-home audience viewership into Nielsen's national TV ratings, I use this week's edition to make the case that adding … Read the whole story
- COMMENTARY
The 4As hosted a panel that covered the joint efforts of leading industry entities to facilitate cross-platform measurement. Read the whole story
- COMMENTARY
Satellite services face more competition -- from a host of new internet-delivered services. DirecTV and Dish have been struggling to keep up. Read the whole story
