TVBlog
The TV business has lately undertaken a new approach to easing some shows toward their conclusions. Read the whole story
To give local TV advertisers more stable viewership, consumer data and reliability, Nielsen is expanding its panel of portable people meters and return-path data … Read the whole story
That's up 130% from the 33% of these households that had multiple OTT subscriptions in 2014, per Parks Associates research. Read the whole story
Marketers using "nontraditional" video ad formats on OTT platforms look to double their ad spend this year to $35 million, according to advanced advertising … Read the whole story
A Deloitte study says younger TV viewers actually have a higher tolerance for advertising -- especially in streaming services. Read the whole story
The minority owned-and-operated BNC, based in Tallahassee, Florida, will reach 33 million U.S. households. It will launch November 15. Read the whole story
The Guardian's video will include global video stories with a U.K. focus, including news explainers and deep-dive features. Read the whole story
About 75% of Netflix subscribers don't plan to subscribe to either Disney+ or Apple TV+, a Piper Jaffray poll finds. Meanwhile, a poll of … Read the whole story
- COMMENTARY
Satellite services face more competition -- from a host of new internet-delivered services. DirecTV and Dish have been struggling to keep up. Read the whole story
- COMMENTARY
FreeWheel is concerned that Google is using privacy issues to limit its ability to sell and place ads on YouTube on behalf of its … Read the whole story
- COMMENTARY
The rise of programmatic video is meteoric, but brands must understand nuance and context to succeed. Read the whole story
- COMMENTARY
The Hispanic streaming video audience has not been consistently, strategically or significantly targeted. Read the whole story
