TVBlog
by Adam Buckman, Featured Columnist
The Oscar winner for "The Queen" stars in the title role of "Catherine the Great" on HBO and plays the part seamlessly. Read the whole story
by Wayne Friedman
The deal will connect TVSquared impression data in real-time to consumer behavior from Ampersand, offering transparency and accountability to TV media spend and giving … Read the whole story
by Sarah Mahoney
A new analysis of top-spending D2C brands finds that just five of them made up more than half of all ad spending in Q2. Read the whole story
by Laurie Sullivan
Key drivers for growth include video advertising, with marketers spending 36% more year-over-year to reach $9.5 billion. Connected television (CTV), social video stories and … Read the whole story
by Joe Mandese
Adding out-of-home media to a campaign's mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to … Read the whole story
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by Larissa Faw
UK telecommunications giant BT is launching its biggest brand campaign in more than 20 years and a refresh of its brand identity. Read the whole story
COMMENTARY
by Joe Mandese
MONTAUK, NY -- Media companies are using free or discounted access to attract new subscribers, but it is the underlying value of data that … Read the whole story
COMMENTARY
by Karlene Lukovitz
What has to happen before scalable amounts of national networks' TV inventories are available on an addressable basis? Here's a rundown based on experts … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many worry about phony content that appears in TV messaging -- as well as various social-media platforms. Read the whole story