TVBlog
As much as any popular entertainment of the past six years, 'Silicon Valley' provided a satirical yet accurate look at the rise and fall of a tech company. Read the whole story
The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer Oct. 2019 … Read the whole story
NBCUniversal's forthcoming Peacock streaming service is poised to become profitable somewhat faster than its competitors, according to a senior Comcast executive. Read the whole story
Needham analyst Laura Martin says Netflix needs a lower-priced, ad-supported monthly service that would be priced at $5 to $7 a month to compete … Read the whole story
Steady but not soaring historical consumer spending on all kinds of video -- including traditional TV, cinema and streaming -- is unlikely to help … Read the whole story
Sprint began beta testing in November an alternative to pre- and mid-roll video ads introduced Tuesday by GumGum, a technology and artificial intelligence company … Read the whole story
Nearly two-thirds of ad execs say terms that require an agency to commit to their other clients' ad budgets in order to win a … Read the whole story
Sandra Sims-Williams is joining Nielsen as senior vice president of diversity & inclusion starting in January. Most recently Sims-Williams has led diversity and inclusion efforts … Read the whole story
- COMMENTARY
Michael Cavanagh says the plan includes $2 billion in investments (including "meaningful marketing") in the first two years, and confirms a core AVOD model, … Read the whole story
COMMENTARYAutomakers spent an estimated $519 million on TV ads during November, a decrease of 2.1% from October's $530.1 million. Read the whole story
- COMMENTARY
One news story may report that another news story is false. And if you repeat that lie, it would cause genuine confusion. Read the whole story
COMMENTARYThat's right, I said 27. In this week's edition I examine the embarrassment of riches, not to mention the paradox of choice, of 2019's … Read the whole story
- COMMENTARY
Key sports marketing questions are no longer about how to do more with less, but how to break through amid the excesses of more. Read the whole story
