TVBlog
by Adam Buckman, Featured Columnist
As much as any popular entertainment of the past six years, 'Silicon Valley' provided a satirical yet accurate look at the rise and fall of a tech company. Read the whole story
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by Wayne Friedman
The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer Oct. 2019 … Read the whole story
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by Wayne Friedman
NBCUniversal's forthcoming Peacock streaming service is poised to become profitable somewhat faster than its competitors, according to a senior Comcast executive. Read the whole story
by Wayne Friedman
Needham analyst Laura Martin says Netflix needs a lower-priced, ad-supported monthly service that would be priced at $5 to $7 a month to compete … Read the whole story
by Wayne Friedman
Steady but not soaring historical consumer spending on all kinds of video -- including traditional TV, cinema and streaming -- is unlikely to help … Read the whole story
by Laurie Sullivan
Sprint began beta testing in November an alternative to pre- and mid-roll video ads introduced Tuesday by GumGum, a technology and artificial intelligence company … Read the whole story
by Joe Mandese
Nearly two-thirds of ad execs say terms that require an agency to commit to their other clients' ad budgets in order to win a … Read the whole story
by Steve McClellan
Sandra Sims-Williams is joining Nielsen as senior vice president of diversity & inclusion starting in January. Most recently Sims-Williams has led diversity and inclusion efforts … Read the whole story
COMMENTARY
by Karlene Lukovitz
Michael Cavanagh says the plan includes $2 billion in investments (including "meaningful marketing") in the first two years, and confirms a core AVOD model, … Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
Automakers spent an estimated $519 million on TV ads during November, a decrease of 2.1% from October's $530.1 million. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One news story may report that another news story is false. And if you repeat that lie, it would cause genuine confusion. Read the whole story

COMMENTARY
by Steve Sternberg, Featured Columnist
That's right, I said 27. In this week's edition I examine the embarrassment of riches, not to mention the paradox of choice, of 2019's … Read the whole story
COMMENTARY
by Jon Last, Columnist
Key sports marketing questions are no longer about how to do more with less, but how to break through amid the excesses of more. Read the whole story