TVBlog
by Adam Buckman, Featured Columnist
No building in Manhattan is known far and wide as "the Viacom Building," but Black Rock was known far and wide as the CBS Building. Read the whole story
by Wayne Friedman
Eight months before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV ad revenues … Read the whole story
by Wayne Friedman
With the new service, advertisers can buy TV inventory across Vizio's SmartCast platform, including partner OTT apps, and on Vizio's WatchFree service. Read the whole story
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by Karlene Lukovitz
The two AT&T units describe the move as a logical one reflecting more than a year of collaboration on successful advertising programs. And of … Read the whole story
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by Karlene Lukovitz
Xandr CEO Brian Lesser said the format is non-interruptive, 100%-viewable and brand-safe. Until now, pause ads have been largely limited to Hulu's use of … Read the whole story
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by Karlene Lukovitz
SpotX will programmatically manage, sell and optimize TiVo's video ad inventory and connects advertisers to inventory running on TiVo+ and its CTV platforms. Read the whole story
by Karlene Lukovitz
John Stankey, COO of AT&T and CEO of WarnerMedia, argues that HBO Max will have financial advantages for pay-TV distributors, and draw a broader … Read the whole story
by Fern Siegel
Acorn TV, part of AMC Networks' SVOD services, has turned one of its hit TV shows into a feature film. The 'Miss Fisher' movie … Read the whole story
by Wayne Friedman
A Brightcove analysis shows that mobile devices for sports are used primarily in short periods to watch highlights and check out scores. Read the whole story
by Karlene Lukovitz
A week after its creation, the company has laid off a "handful" of staff in CBS's finance department, which is based at Black Rock, … Read the whole story
COMMENTARY
by Rob Hughes
Transforming viewers into evangelists isn't just the goal of season renewals; it's a cornerstone of any entertainment-marketing plan. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Consumers hope streaming will eliminate the expensive TV service price, which costs most of them $100 to $150 a month. Read the whole story
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by Richard Whitman, Columnist
At least that's the latest assessment from Kantar's political advertising research unit CMAG, which shows Republicans to date are spending more heavily on negative … Read the whole story