TVBlog
by Adam Buckman, Featured Columnist
It was surprising to hear the name Roseanne uttered during a recent episode of ABC's "Roseanne" spinoff, "The Conners." Read the whole story
by Wayne Friedman
Dish Media Sales has started a new "reach" product that can extend national linear TV campaigns by identifying additional TV homes with an "addressable" … Read the whole story
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by Wayne Friedman
Fox has promoted Michael Falco to executive vice president, revenue management and strategy, David Borstein to senior vice president, digital and social sales and … Read the whole story
by Karlene Lukovitz
The new report from Magna and IPG Media Lab seems to favor Disney+ over Netflix in the streaming wars. But the results of other … Read the whole story
by Fern Siegel
Pew Research projects 32 million Hispanics will be eligible to vote in 2020 -- just over 13% of all eligible U.S. voters. Noticias Telemundo … Read the whole story
by Karlene Lukovitz
The company is also considering a $4.99-per-month fee for a version with limited advertising, according to The Information. Read the whole story
by Laurie Sullivan
The side-by-side content and ad unit seem to create a tighter bond between the brand, consumer desire and intent. The new vertical format, introduced … Read the whole story
by Phyllis Fine
The 60-second spot will feature Toyota's new 2020 Highlander during Super Bowl LIV on Feb. 2. Read the whole story
by Wendy Davis
Google will impose some new curbs on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer … Read the whole story
by Wayne Friedman
Nielsen is selling its music data unit Nielsen Music to Valence Media, which owns Billboard-The Hollywood Reporter Media Group. Read the whole story
COMMENTARY
by Kym Frank
Many of the reports fail often fail to mention other vital channels -- like print, OOH and direct mail -- known to receive large … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Hallmark Channel's ad flip-flop is hard to fathom. It sells LGBTQ greeting cards and features such couples in Hallmark Cards commercials! Read the whole story