TVBlog
by Adam Buckman, Featured Columnist
TV today has a knack for turning the mundane into entertainment -- or at least it attempts to do this. Read the whole story
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by Wayne Friedman
Regular-season NFL football posted a strong 5% year-over-year viewership gain for all its national TV games -- averaging 16.5 million, according to Nielsen. The … Read the whole story
by Karlene Lukovitz
Plepler, who oversaw huge hits including "The Sopranos" and "Game of Thrones" as HBO's head of production and then CEO, will develop series, feature … Read the whole story
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by Wayne Friedman
Xumo is looking to grow its ad-supported TV efforts around the launch of NBCUniversal's ad-supported premium video platform, Peacock. Xumo says it is available … Read the whole story
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by Karlene Lukovitz
Adding 4Info's ability to match multiple TV devices to individual households to Cadent's national ATV platform will give advertisers a unified view of campaign … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The U.S. Navy is moving all of its marketing efforts to digital/online media, including a major sports sponsorship around esports/video gaming. Read the whole story