TVBlog
by Adam Buckman, Featured Columnist
The prime-time "Jeopardy!" faceoff was a great idea. And it can be counted as a huge success. Read the whole story
by Wayne Friedman
Combining CBS and Viacom advertising staff under Jo Ann Ross, who will lead ad sales for ViacomCBS, has resulted in many staff changes with … Read the whole story
by Karlene Lukovitz
The Disney streamer that gave us pause ads and ads triggered by binge viewing continues to experiment with less intrusive ad formats that it … Read the whole story
by Wayne Friedman
Although ad revenues at Spotify have risen 30% since 2016, they will still be a fraction of its overall revenue picture for years to … Read the whole story
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by Wayne Friedman
Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new … Read the whole story
by Wayne Friedman
Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent … Read the whole story
by Karlene Lukovitz
TiVo's latest video survey, which made more usage questions mandatory, shows a whopping seven video services per respondent (vs. 2.75 in its Q2 survey). Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Two different TV commercials are selling the same product -- do viewers notice? Read the whole story
COMMENTARY
by Sarah Ivey, Op-Ed Contributor
One of the big questions coming out of CES is which innovations will scale and have enough sustainable consumer interest. The next logical question … Read the whole story