TVBlog
by Adam Buckman, Featured Columnist
It's Rob Lowe again. And this time, he's a veteran fire captain with 9/11 battle scars. Read the whole story
by Wayne Friedman
Confirming reports, Peacock will launch April 15, largely as a premium free, ad-supported video service with a subscription option, building to 24 million initial … Read the whole story
by Joe Mandese
The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a … Read the whole story
by Karlene Lukovitz
The Magnolia network --- bearing the ever-expanding brand of HGTV TV stars turned lifestyle gurus Chip and Joanna Gaines -- will offer content ranging … Read the whole story
by Fern Siegel
Each week, chef Phillip Lopez presents Big Easy dishes and celebrates diverse culinary traditions. Read the whole story
by Joe Mandese
In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from … Read the whole story
by Wayne Friedman
December posted the fifth consecutive monthly video sales decline -- down 15% to $2.98 billion -- while November was down 10%. Read the whole story
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by Laurie Sullivan
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at … Read the whole story
by Steve McClellan
Among BBDO's new business wins this year were two assignments from Facebook, including one that named it creative agency for the social network's global … Read the whole story
by Jack Feuer
MediaPost 2019 Creative All-Star Scott Donaton has a simple philosophy. Deceptively simple. "For me the best definition of a brand is that it's a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
California became the first state to pass a law that overrode the NCAA, granting college athletes the right to paid endorsement deals and agents. … Read the whole story