The SVOD far exceeded its 7 million international subscriber growth target, adding 8.33 million -- but fell short of its 600,000 U.S growth target, … Read the whole story

Netflix reiterated its opposition to adding an advertising model to its video packages during its Q4 2019 earnings phone call with analysts Tuesday. Read the whole story

Cheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainment: viewership, content, strategic market research, insights and analytics. Read the whole story

TV Azteca will handle Tubi's ad sales in Mexico. Tubi will also be pre-loaded on Hisense TVs and its Vidaa platform as its exclusive … Read the whole story

Total worldwide streaming subscribers will overtake pay TV subscribers in more than 30 countries by the end of this year, Ampere Analysis says, "mostly … Read the whole story

Andrew Gaudin will be charged with overseeing VideoAmp's global legal and privacy affairs, expanding its client and partnership base, and creating privacy compliance initiatives … Read the whole story

The predicted 2020 growth will translate to an additional $23.3 billion ad dollars globally and $8.5 billion in the U.S. Total global spending this … Read the whole story

A teaser ad shows someone kicking a football -- a kicker whose identity is not revealed, but seems puzzling to an onlooker. Read the whole story

Company is readying an ad on Fox's streaming platforms during the game that "highlights a big thing we have to say about sustainability." Read the whole story

A 15-second "Tiara Teaser" shows Ringwald placing a tiny tiara on an avocado and proclaiming "They're going to eat you up." Read the whole story

MediaPost 2019 Creative All-Star Scott Donaton has a simple philosophy. Deceptively simple. "For me the best definition of a brand is that it's a … Read the whole story

When Nicolas Bidon took the helm of Xaxis a couple of years ago, the WPP unit has already been through many changes -- in … Read the whole story