TVBlog
by Adam Buckman, Featured Columnist
This year's audience tally represents a far cry from Oscars of yesteryear that routinely drew twice that amount. Read the whole story
by Wayne Friedman
Although early-season NBA TV ratings have been mediocre at best, TNT has seen strong ad results in revenue, new advertisers, and pricing for regular-season … Read the whole story
by Wayne Friedman
Viewability and attention increase for viewers in each succeeding age segment, according to the study. TVision defines "viewability" as how effectively viewers are kept … Read the whole story
by Joe Mandese
Political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media advertising revenues, according to a first-ever … Read the whole story
by Karlene Lukovitz
The AVOD -- which is apparently seeing the greatest growth internationally -- also reported total global view time of 163 million hours in December, … Read the whole story
COMMENTARY
by Tom Weiss
Advertisers have developed an appetite for deeper audience segmentation and insights that go far beyond age and gender. These capabilities require more data points … Read the whole story

COMMENTARY
by Karlene Lukovitz
Millennials -- particularly women -- are heavy Instagram users, but like other age groups, Facebook is their most-used platform. Seventy percent use Facebook daily … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What the ads didn't mention: Quibi is virtually defined and used as all-mobile video platform. Read the whole story