TVBlog
by Adam Buckman, Featured Columnist
The contestants were challenged to answer questions such as: How many waffles are there in a box of Eggos? Read the whole story
by Wayne Friedman
A new, compelling format for the NBA All-Star Game Saturday had positive results, with an 8% gain in viewership to a Nielsen-measured 7.3 million … Read the whole story
by Wayne Friedman
Video streaming services are on pace to nearly double total advertising media value -- which includes paid ad spending -- to $2.3 billion in … Read the whole story
COMMENTARY
by Scott N. Brown, Op-Ed Contributor
The industry can now capitalize on consumers' desire to be more connected, the ability to harness the technology and the responsibility to respect these … Read the whole story
COMMENTARY
by Karlene Lukovitz
Publishers report that programmatic -- and header bidding in particular -- are key as they push to optimize their video advertising across all platforms. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Roku says half all U.S. homes will be cord cutters or cord-nevers by 2024. That would be around 60 million homes -- a bold … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It's the data that surfaces in the weeks after the Super Bowl that shows whether ads made an impact on consumer searches or purchases, … Read the whole story