TVBlog
The contestants were challenged to answer questions such as: How many waffles are there in a box of Eggos? Read the whole story
A new, compelling format for the NBA All-Star Game Saturday had positive results, with an 8% gain in viewership to a Nielsen-measured 7.3 million … Read the whole story
Video streaming services are on pace to nearly double total advertising media value -- which includes paid ad spending -- to $2.3 billion in … Read the whole story
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The industry can now capitalize on consumers' desire to be more connected, the ability to harness the technology and the responsibility to respect these … Read the whole story
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Publishers report that programmatic -- and header bidding in particular -- are key as they push to optimize their video advertising across all platforms. … Read the whole story
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Roku says half all U.S. homes will be cord cutters or cord-nevers by 2024. That would be around 60 million homes -- a bold … Read the whole story
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It's the data that surfaces in the weeks after the Super Bowl that shows whether ads made an impact on consumer searches or purchases, … Read the whole story
