In a shockingly timed move, Bob Iger, longtime chairman-CEO of Walt Disney, is resigning, effective immediately. Replacing him is Disney veteran senior executive Bob … Read the whole story

The new "Spot On" initiative is designed to enable locals to compete for the still small but quickly growing portion of ad budgets shifting … Read the whole story

The free, ad-supported Xumo will continue to operate as an independent business, but will be overseen by Comcast senior vice president Rebecca Heap. Comcast … Read the whole story

CBS' telecast of the Democratic debate in Charleston, SC on Tuesday night declined 17% from NBC/MSNBC's telecast of the Feb. 19 New Hampshire debate … Read the whole story

CHARLESTON, SC -- In the days leading up to Saturday's primary here, it's pretty near impossible to ignore billionaire Tom Steyer, thanks to his … Read the whole story

In the aftermath of the presidential impeachment, all of America's leading TV news brands have reached their highest measure of trust since Brand Keys … Read the whole story

Following the announced departure of Randy Freer last month, Hulu has named its chief marketing officer Kelly Campbell to president of the Disney-owned streaming … Read the whole story

AMC Networks posted a 8% decline in advertising results at its TV networks, as well as a decline in distribution revenues. Read the whole story

Digital platforms such as Facebook may be opting to take no position on the veracity of political advertising, but the Better Business Bureau (BBB) … Read the whole story

In a rare use of consumer media to reach a highly targeted B2B audience, programmatic media-buying firm The Trade Desk today breaks a campaign … Read the whole story

Marketer confidence in the U.S. economy climbed significantly in February from the last time they were surveyed in August 2019, according to the latest … Read the whole story