TVBlog
by Adam Buckman, Featured Columnist
If the premiere episode of "Flipping 101" is any indication, house-flipping is not for the faint of heart. Read the whole story
by Wayne Friedman
After a series of recent on-air gaffes, long-time host of MSNBC's "Hardball" Chris Matthews is retiring. Matthews made the announcement on-air on Monday -- … Read the whole story
by Karlene Lukovitz
Disney wants to better compete with other big streamers by Infusing Hulu with FX-produced content, including originals for the service. Read the whole story
by Wayne Friedman
The coronavirus may result in a decline in media and marketing consumption, yet traditional tv "could fare relatively better because of the likely improvements … Read the whole story
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by Karlene Lukovitz
The Cox-owned solution now enables planning through real-time measurement of campaigns, including media plan forecasts using GRPs and broadcast calendar flighting. Read the whole story
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by Wayne Friedman
The move is the latest in a synergistic, cost-saving effort including a number of senior executive changes. ViacomCBS laid off around 100 employees last … Read the whole story
by Karlene Lukovitz
A new logo, brand ID elements and a campaign spanning TV, digital, social, OOH are rolling out in conjunction with new features to make … Read the whole story
by Joe Mandese
When it comes to reaching registered voters in key Super Tuesday states, TV and email are by far the media with the greatest reach, … Read the whole story
by Fern Siegel
The new CMO is charged with a large portfolio, including advertising and promotion campaigns, brand strategy, social media and marketing new products and services. Read the whole story
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by Melynda Fuller
MacColl will take on marketing initiatives for the three titles and pursue cross-promotional alignments across food, decor and lifestyle. Read the whole story
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by Wendy Davis
In a defeat for Comcast, a federal appellate court Monday upheld a ban on some of the company's set-top boxes on the grounds that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
As more reports of coronavirus arise, the TV and retail industries could begin to feel an impact. Read the whole story
COMMENTARY
by Karlene Lukovitz
A study by Hub Research also confirms that original content is a major perception advantage for Netflix -- and that perceptions of streamer and … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 8 at the Javits Center. Read the whole story