TVBlog
Few industries would seem to be unaffected by the Coronavirus -- so why not television? Read the whole story
The IAB is now offering streaming options to members who are abandoning upcoming live presentations as virtual upfronts gain momentum. The group says the … Read the whole story
Five big media tech stocks -- Facebook, Amazon, Apple, Netflix, and Google, the FAANG stocks -- continue to increase their collective TV ad spending. Read the whole story
A new platform from the Meredith Corp. division allows advertisers to identify how geo-targeting, creative, publisher, device type and time of day can impact … Read the whole story
Disney and AMC, as well as AT&T's WarnerMedia, will make their full linear TV inventories accessible through the AT&T-owned Xandr programmatic buying platform, enabling … Read the whole story
The Festival has secured alternative dates in October (26-30) with plans to make an official decision no later than April 15. At the very … Read the whole story
While digital media are frequently bought on the basis of behavioral and/or identity-based data, context still matters for many brands, and new research conducted … Read the whole story
David Cohen, formerly president-North America of IPG Mediabrands' Magna unit, has been named Interactive Advertising Bureau president, succeeding Patrick Dolan, a 13-year veteran of … Read the whole story
- COMMENTARY
Volatility is the result of the coronavirus -- a lack of specific information is destabilizing the economy. Read the whole story
