Following an unprecedented spike in news viewing, national TV audience patterns are beginning to normalize as kids and general entertainment audiences rebound, according to … Read the whole story

The deal includes retransmission of the channels to Comcast Xfinity customers, VOD and TV everywhere rights. Read the whole story

Kilar succeeds John Stankey, who was promoted to president/COO, AT&T last year. Stankey said Kilar will be key to the HBO Max launch in … Read the whole story

Ad spending by the top 500 advertisers on premium news sites on the Connatix video platform declined 17% in mid March alone, including Amazon's … Read the whole story

Most Americans believe the nature of advertising should change to reflect the "realities" of COVID-19, and most have noticed such a change in advertising, … Read the whole story

Chairman/CEO Brian Roberts and other top executives donating salaries for duration of the crisis, with $500 million in corporate funds earmarked to help employees … Read the whole story

The guide covers topics such as contractual Issues, sponsorship and events, endorsements, commercial production, promotions, agency contracts, media buys, digital, anti-gouging laws and advertising … Read the whole story