by Wayne Friedman
"March Madness" 2019 viewers increased news viewing by 32.3%, a larger gain than among the total population of U.S. viewers at 30.6%, according to … Read the whole story
by Joe Mandese
In the period prior to the impact of the pandemic on the U.S. ad marketplace, advertiser sentiment about TV's relative value was already eroding, … Read the whole story
by Wayne Friedman
Roku's streaming hours rose 49% year-over-year to 13.2 billion in Q1, according to a company release. But Roku is pulling back on a full-year … Read the whole story
by Karlene Lukovitz
Universal said the movie, released Easter weekend via VOD, generated about 10 times more than the next-largest traditional premium home video release to date. … Read the whole story
by Wayne Friedman
After asking its major on-air talent to take a 15% salary cut, with virtually no live sports to air, ESPN remains hard hit with … Read the whole story
by Larissa Faw
Due to social distancing, one in four movie fans have also subscribed, or plan to subscribe, to at least one additional new service due … Read the whole story
by Gavin O'Malley
Compared to the previous 12 months leading up to March, 53% of respondents said they didn't see a significant impact to their subscriber acquisition … Read the whole story
by Gavin O'Malley
Spearheaded by Whitman and Hollywood mogul Jeffrey Katzenberg, Quibi was designed to offer "quick bites" of video during consumers' "in-between moments." Read the whole story
by Laurie Sullivan
Video Builder, announced Tuesday, aims to help small businesses and those with few resources make short videos to keep customers informed about new operating … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Bob Iger of Walt Disney is coming back to take the reigns of the company in a quickly evolving pandemic period. What does that … Read the whole story

COMMENTARY
by Joe Mandese
The President is right. The White House Press Corps is not doing its job, especially the TV news outlets that cover his virtual campaign … Read the whole story
COMMENTARY
by Jane Clarke
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement … Read the whole story

COMMENTARY
by Karlene Lukovitz
A survey conducted in the U.S. and U.K. shows which age groups are consuming more online video, broadcast TV and OTT, among other media, … Read the whole story
COMMENTARY
by Sara Soseman
Here are three principles for successful marketing in a recession, including: Confirm your target audience's values and behavior. Read the whole story